RAYMOND

The customer market domain: Managing relationships with buyers, intermediaries and consumers

Introduction The customer market domain addresses three broad groups: direct buyers, intermediaries and final consumers. To illustrate these groups, consider a manufacturer of domestic appliances. This manufacturer sells to a number of approved wholesalers, who in turn sell these products to retail outlets. Finally, these retail outlets sell the appliances …

Read More »

Experience in using the Six Markets model

The Six Markets model revised Since the development of the Six Markets model our work has emphasized the need to break all of the markets, or what are now 26 Relationship Marketing Alliance Supplier Intermediary Influencer Internal Consumer Figure 1.9 Later iteration of the Six Markets model. Source: Peck (1997).40 …

Read More »

Relationship marketing: The six markets framework

Introduction ‘These are turbulent times in the world of organizations’, observed Miles and Snow1 more than a decade ago, and there is every indication that the bumpy ride will continue beyond the turn of the century and into the new millennium. Behind the turbulence lies a Chapter 1 Relationship marketing: …

Read More »

E-mail Marketing

Introduction At its core, e-mail marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any emarketing activity. Simply put, e-mail marketing is a form of direct marketing that utilizes electronic means to …

Read More »

Handling multiple operating systems

Creating the header file The problem with the “standard” header files is that they are anything but standard. For example, on Microsoft windows, the header file for containing all of the “standard” output functions is studio. Whereas on UNIX, the header file is unlisted. Imagine you’re compiling a program that …

Read More »

Separating Rules and Data from Code

The cdate Class One of the biggest problems in the software-development world is maintaining code that we did not design or implement in the first place. Often the hardest thing to do in such cases is to figure out exactly how the code was meant to work. Usually, there is …

Read More »

Inheriting Data and Functionality

Implementing a configurationfile Class I n general, the single greatest bit of functionality that C++ has to offer is inheritance — the transfer of characteristics from a base class to its derived classes. Inheritance is the ability to derive a new class from one or more existing base classes. In …

Read More »

Customizing a Class with Virtual Functions

Customizing a Class with Polymorphism Polymorphism (from the Greek for “having many forms”) is what happens when you assign different meanings to a symbol or operator in different contexts. All well and good — but what does it mean to us as C++ programmers? Granted, the pure virtual function in …

Read More »

Protecting Your Data with Encapsulation

Creating and Implementing an Encapsulated Class The dictionary defines encapsulation as “to encase in or as if in a capsule” and that is exactly the approach that C++ uses. An object is a “capsule” and the information and processing algorithms that it implements are hidden from the user. All that …

Read More »

Queensland & the Great Barrier reef

Places to Stick Around Sometimes you just need to find that quaint little beach town, put the backpack down and take a break from travelling. After long days on the road, Mission Beach is a perfect place to recharge, with beauty beaches, rainforest walks and an easygoing vibe. Cairns, Surfers …

Read More »