Digital Marketing

Introduction The customer market domain addresses three broad groups: direct buyers, intermediaries and final consumers. To illustrate these groups, consider a manufacturer of domestic appliances. This manufacturer sells to a number of approved wholesalers, who in turn sell these products to retail outlets. Finally, these retail outlets sell the appliances …

Introduction ‘These are turbulent times in the world of organizations’, observed Miles and Snow1 more than a decade ago, and there is every indication that the bumpy ride will continue beyond the turn of the century and into the new millennium. Behind the turbulence lies a Chapter 1 Relationship marketing: …

The Six Markets model revised Since the development of the Six Markets model our work has emphasized the need to break all of the markets, or what are now 26 Relationship Marketing Alliance Supplier Intermediary Influencer Internal Consumer Figure 1.9 Later iteration of the Six Markets model. Source: Peck (1997).40 …

Introduction At its core, e-mail marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing can deliver one of the highest returns on investment (ROI) of any emarketing activity. Simply put, e-mail marketing is a form of direct marketing that utilizes electronic means to …

Online life requires communication to be successful. Email, text messaging, phone conversations, and video chat are just a few communication methods available. Using any of these techniques effectively takes a lot of effort and focus. This process is made simpler with just one line of code thanks to EngageLab‘s Communication …

Businesses need different strategies and ideas for efficient marketing. Email marketing is something that can be helpful in this regard. It is an inexpensive way to communicate with the public and make them your loyal customers. Additionally, you are provided with many email marketing tools that help you to try …

A sigh is what you’re likely to hear from the typical marketer when you question them about their video marketing approach today. Even though most marketers are aware of the importance of video and may even be releasing videos regularly – there isn’t always a deeper purpose. Video, on the …

The online platforms offer a solid market which any serious entrepreneur should eye benefiting from. From a far it could seem easy however when broken down to stages, most website owners get cold feet. The only real answer to visibility problems is improving the SEO hack which entails different strategies …

Interlink and Superlink Catalyst and Conquest ‘91 built upon the Company’s earlier experience of direct marketing gained through its Interlink and Superlink follow-up initiatives. These used direct marketing to exploit the sizeable database which the Company possessed as a result of registering the warranties of all cars sold. By today’s …